The Shade Store Annual Catalog

The Shade Store’s 148-page annual lookbook was created to showcase its custom window treatments through beautiful photography, elegant typography, and clean layouts. Mailed with every online swatch order, it served as an inspirational guide to help customers explore the collection.

The goal was to create a sophisticated, visually engaging lookbook that reflected the brand’s premium identity. The design focused on strong imagery, thoughtful typography, and generous white space to highlight the products and create a seamless browsing experience.